Major Proposal

Intro to Sociology:  This course provides a foundational understanding of how societies function and the social structures that shape behavior. It helps me understand the broad cultural contexts in which businesses operate and how societal values influence consumer behavior. This is crucial for developing marketing strategies that resonate with different social groups in global markets.

Principles of Psychology: Understanding the psychological processes behind decision-making is key for any marketer. This course helps me gain insight into how consumers perceive products, make purchasing decisions, and respond to marketing efforts. This knowledge is invaluable for crafting messages and campaigns that effectively appeal to target audiences.

Moral Psychology:  As marketing professionals, it's essential to understand the ethical considerations behind consumer behavior and business practices. This course helps me navigate the moral implications of marketing strategies, ensuring that I approach advertising and communication in a way that is both responsible and culturally sensitive.

Money and Magic: This course explores the intersection between economics and culture, particularly focusing on how people’s perceptions of money, value, and magic influence consumer behavior. This is especially relevant in global business settings, where different cultures might have varying beliefs and attitudes toward money, which can impact marketing strategies.

Marketing: This foundational course covers key marketing principles such as market research, segmentation, branding, and the marketing mix. It provides the technical knowledge necessary to understand how to position products and services effectively within a competitive market. This knowledge is critical for applying marketing strategies in international contexts, where the competitive landscape can vary widely.

International Marketing - Barcelona: The course in Barcelona gives me hands-on experience in understanding how businesses adapt their marketing strategies to suit different international markets. It allows me to explore cultural, economic, and legal differences across countries, providing practical insights into how to tailor marketing strategies to specific regions. This course is vital for understanding the complexities of marketing products in global markets.

Organizational Storytelling: Storytelling is an essential marketing tool that helps brands connect with consumers on an emotional level. This course teaches how to craft compelling narratives that communicate a brand’s values and identity. In an international context, the ability to tell culturally relevant stories is crucial for building strong, authentic relationships with customers around the world.

Principles of Economics: This course provides a solid foundation in understanding how markets operate, focusing on supply and demand, pricing strategies, and the broader economic factors that influence business decisions. Knowledge of economics is crucial for understanding how different regions and countries approach business, making it easier to navigate international markets and economic landscapes.

Professional and Business Writing: Clear and effective communication is key in the business world. This course enhances my ability to write professional documents, such as reports, emails, and marketing materials, with a focus on clarity and impact. Strong writing skills are especially important in global marketing, where communication must be tailored to diverse audiences.

Fundamentals of Business: This course covers essential business concepts such as finance, operations, and strategy. It gives me a comprehensive understanding of how businesses function on a day-to-day basis, which is crucial for managing and marketing products in an international context. The insights gained here will help me integrate business operations with marketing strategies for effective global business management.

Design Thinking: Design Thinking emphasizes creativity and problem-solving, which are essential skills in marketing and business innovation. This course teaches me how to approach challenges from a human-centered perspective, focusing on empathy, ideation, and iteration. It’s especially valuable in international marketing, where creative solutions are needed to cater to diverse markets and consumer needs.

Global Leadership - Barcelona: This course explores leadership theories and practices in an international context. It focuses on how leadership styles vary across cultures and how leaders can adapt their approach to manage multicultural teams effectively. Understanding global leadership is essential for successfully managing and leading teams in an international business setting, especially in the context of marketing where cross-cultural communication is key.

Ethics of Travel: This course explores the ethical considerations in global business, especially related to industries like tourism and international marketing. It focuses on the responsible management of cross-cultural interactions, making it highly relevant for my major. Understanding the ethical implications of marketing practices across different cultures ensures that I approach my work with integrity and respect for local values and communities.

SAE Marketing Ambassador-Barcelona

• Represent Barcelona SAE by sharing experiences and promoting study abroad opportunities at events, fairs, and on campus.

• Collaborate with peers, faculty, and staff to increase program visibility and engagement through social media, word of mouth, and marketing initiatives.

Econ, Ethics and Effects of Tourism (Costa Rica)

• Conducted a study on the cost-benefit analysis of Costa Rican tourism, highlighting how strategic marketing and sustainable business practices amplify economic benefits, effectively outweighing environmental impacts.

Academic Internship J-Term ( Marketing & Digital Design)

• Gained hands-on experience in marketing, advertising, and digital design through real-world projects for nonprofits and campus offices.

• Collaborated in a team to apply marketing principles and develop creative solutions.

Academic Internship: Entrepreneurial Scholars (Marketing and Branding)

• Market research and digital marketing towards target audience
• Financial accounting of company revenue, cost of production and product profit margins
• In person sales at live events, demos and festivals

Ruth's House (Organizational Storytelling)

• Created a marketing video to raise donations and awareness for domestic abuse victims. This video was presented at the yearly gala event with an audience of 500 people.
• Conducted target audience research, storyline development, video & editing production

.

Anne Berry

Anne has been my primary advisor in conducting my individual major. We’ve met repeatedly to continue updating and reformatting aspects of my coursework, major principles and professional plans. She’s been an amazing asset and support in creating my major!

Sian Christie

Sian has helped me craft which courses will best serve my major and profession. She has helped me find opportunities and outline my senior project! I have taken many of her classes, and they have strongly impacted my learning and major.

Kristina Medina-Vinaro

Kristina is my primary faculty individual major advisor. We have worked closely together on designing the major principles, questions, courseload and professional projects. She has been my primary resource for this major and continues to help me explore opportunities.

Meghan Piper Center

Meghan has been a great person to work with for my major! She has helped me find opportunities, such as my entrepreneurship scholar internship and MADD internship.

Chelsea Couture

Chelsea is a professor I worked with in Barcelona. She has helped me expand my view of my major, along with cultural marketing. She also is helping me find potential MBA programs in Europe and continue exploring my interest in the marketing world.